Analysis Of Dove s Self Esteem - 1476 Words

Confidence Is Key Attracting young people has always been more a challenge for campaigns and organizations. Capturing the focus of these young people to communicate a message effectively has always been a priority of campaigns and organizations. Sometimes however, instead of communicating a message the priority is addressing a social problem. A social problem such as young girl’s lack of self-esteem. With the power of Dove’s Self Esteem Workshop they are helping young females to love their look and to feel comfortable in their own skin. Dan Savage and Urvashi Vaid are founders of It Gets Better and Action Makes It Better for lesbian, gay, bisexual and transgender people. Better meaning life in general and feeling more comfortable with who they are. We use Savage and Vaid’s strategies to benefit Dove’s Self Esteem Workshop to help young girls to improve their confidence and like the way they look, and by improving their self-confidence they will not miss ou t on events while growing up or suffer believing the cruel words from others. Dove’s Self Esteem project was made for young girls because more young girls struggle with having low self-esteem between the ages of seven to seventeen than most people realize. Not having good self-esteem takes a toll on young girls and causes them to miss out on many opportunities while growing up. Dove stated â€Å"six in ten girls avoid participating in fundamental life activities because of concerns about the way they look†. I found this veryShow MoreRelatedDove Case Analysis1102 Words   |  5 PagesSWOT analysis: Strengths: Weaknesses: †¢ Unilever’s worldwide establishment †¢ Unconventional marketing strategy †¢ Word of mouth and Word of Mouse free publicity †¢ Campaign has a strong emotional touch †¢ Social responsibility- Dove established self esteem fund, which conducted self esteem workshops along with Girl Scouts to improve the self esteem of girls †¢ Dove’s brand loyalty †¢ Best known for functional superiority, i.e. beauty bar which does not dry the skin †¢ Changing perceptions of peopleRead MoreDove Marketing Analysis1348 Words   |  6 PagesDove Case Analysis 1. Imagine you have oversight of the Dove Campaign for Real Beauty. Are you comfortable with what is going on? Is this a brand that is out of control with its promotional messages? Dove released its first advertising on 1957, in which Dove called its product as cleaning cream instead of soap. After that, Dove launched some advertising to emphasized on its functional feature. In 2000, Dove became a Masterbrand of Unilever. In other words, it had to establish a meaningRead MoreDove Campaign for Real Beauty1327 Words   |  6 PagesDove Campaign For Real Beauty 2004 to 2006 Case Evaluation Situation Analysis In 2004 , In England, Dove started the Campaign For Real Beauty , with the aim to make women feel confident about their physical appearance no matter their age and their size. Target Audience All women regardless their size and their age. Research To get to know their audience, Dove begin a study about how women fell about their physical appearance. The conclusion was that women feel that physical attractivenessRead MoreDove Marketing Mix1632 Words   |  7 Pagesfor women, and Dove promise that their products will enhance women’s beauty (Bhasin, 2016). Some of Dove’s products are (Bhasin, 2016): ââ€"  Facial care products - Dove Deep Pure Face Wash ââ€"  Hair care products - Dove Oxygen Moisture Conditioner ââ€"  Lotions - Dove Go Fresh Bathing Lotion, Dove Purely Pampering Shea Butter, and Warm Vanilla Body Lotion ââ€"  Beauty bars - Dove Go Fresh Bathing Bar and Original Cream Beauty Bathing Bar ââ€"  Body wash - Dove Go Fresh Body Wash ââ€"  Deodorants - Dove Original AntiperspirantRead MoreDove Real Beauty1252 Words   |  6 PagesExecutive Summary: Dove decided to differentiate itself though an unconventional new campaign titled â€Å"The Campaign for Real Beauty,† that challenges the traditional beauty marketing tactics of idealized and unattainable beauty standards. The campaign proved to be wildly successful and can be attributed to Dove’s careful market research, planning, and implementation. This case is examined through the neo-classical framework that I have used in other classes in examining cases that have alreadyRead MoreHips Feel Good3278 Words   |  14 PagesMARKETING MANAGEMENT Case Study 2 â€Å"Hips Feel Good† – Doves Campaign for Real Beauty July 9, 2009 TABLE OF CONTENTS Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 Problem Statement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 Data Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Alternatives Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 Key Decision Criteria†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 Action and ImplementationRead MoreThe Dove Campaign For Real Beauty1504 Words   |  7 PagesIntroduction The Dove campaign for Real Beauty was the brainchild of Ogilvy Mathers, Edelman Public Relations and Harbinger Communications (to be referred to as simply Ogilvy) and the project was known as the â€Å"Evolution† campaign. The marketing campaign began in 2004 under the corporation known as Unilever. This diversified conglomerate is the parent company to the Dove Company’s line of beauty and body products. The campaign began as a result of survey conducted in which only 2% of women believedRead MoreDoves Marketing Strategies For Womens Self Esteem All Over The World1318 Words   |  6 Pages1. Introduction Dove is a personal care brand owned by Unilever, the biggest global brand. Dove was established in 1957 in USA with revolutionary beauty cleansing bar (Unilever, 2014). The brand s namesake bird is Dove’s logo. Dove now offers a wide range of products from bar soap, lotion, shampoos to liquid shower gel (Adbrands, 2013). Offerings are produced in more than 80 countries around the world, including Thailand and USA. Its latest campaign sets out to redefine the perception of beautyRead MoreMass Media And Its Influence On Consumer Culture1497 Words   |  6 PagesIntroduction Consumer researchers have recognized that people consume in ways that are consistent with their sense of self (Sirgy, 1982). Consumption is not only a tool to obtain the value of goods and display social status, but also is closely related to self-identity. In the consumer culture, customers no longer just shop because of their needs. The desire of individual s self-development and self-taught continue to stimulate the consumption. People change themselves as much as possible by buying new goodsRead MoreDue To The Extensive Amount Of Harm That Photo Manipulation1731 Words   |  7 Pages Due to the extensive amount of harm that photo manipulation causes, it is an ethical issue. Digital photo manipulation in women causes widespread harm, long-lasting damage to women s self-esteem and other negative psychological thought processes. Research has also found that it causes a large number of eating disorders. It does this by making women chase the ideal, thin body image that is being portrayed in the different pictures and advertisements. There was a study done that examined both the

Comparitive Analysis of Marketing Stratergies Indian Footwear Industry free essay sample

COMPARITIVE ANALYSIS OF MARKETING STRATERGIES: INDIAN FOOTWEAR INDUSTRY NIKE-ADIDAS-REEBOK-PUMA-INDIAN BRANDS Executive Summary To study and develop substantial market analysis on the primary products these firms (Nike, Adidas, Reebok, Puma and Indian brands) make, i. e Athletic Footwear. We will compare their marketing strategies, their targeting and their marketing mixes. We will analyze their segmentation and examine their positioning in the Indian market. And lastly we will state our conclusions on the comparative marketing strategies of these firms. Project Scope This project will cover the following areas: * Brief Company’s Profile * Major Players Market Share * Trends in the Industry * Market Analysis Brief Company’s Profile Adidas: Adidas is a German sports apparel manufacturer and part of the Adidas group, which consist of Reebok Sportswear Company, Taylor Made-Adidas Golf Company, and Rockport. Adidas is the largest sportswear manufacturer in Europe and the second largest sportswear manufacturer in the world. Though Adidas entered in to license agreement with Bata in 1989, it formally began operations only in 1996 with establishment of Adidas India Marketing Pvt. We will write a custom essay sample on Comparitive Analysis of Marketing Stratergies: Indian Footwear Industry or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Ltd. Nike: Nike is a major publicly traded sportswear and equipment supplier based in the United States. It is the worlds leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. Nike has been present in India for over a decade through its seven year license agreement with Sierra enterprises, which didn’t help much in the bigger scheme of things as Reebok and Adidas came to the country with fully owned subsidiaries. This explains why the global market leader is still lagging behind in India. In2004, instead of renewing its franchise, it became a subsidiary and started operating with more freedom and capital. Reebok: Reebok International Limited, a subsidiary of the German sportswear company Adidas, is a producer of Athletic shoes, apparel, and accessories. It is a private organization. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle. In 1890 in Holcombe Brook, a small village 6 miles north east of Bolton, England, Joseph William Foster was making a living producing regular running shoes when he came up with the idea to create a novelty spiked running shoe. After his ideas progressed he joined with his sons, and founded a shoe company named J. W. Foster and Sons in 1895. Puma: Puma AG Rudolf Dassler Sport, officially branded as PUMA, is a major German multinational company that produces high-end athletic shoes, lifestyle footwear and other sportswear. Formed in 1924 as Gebruder Dassler Schuhfabrik by Adolf and Rudolf Dassler, relationships between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Indian Brands: Bata: Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe Organization. Incorporated as Bata Shoe Company Private Limited in 1931, the company was set up initially as a small operation in Konnagar (near Calcutta) in 1932. Bata India has five manufacturing plants and acquires its leather from two tanneries in Mokamehghat (Bihar) and Batanagar. It is headquartered in West Bengal, India. Types of footwear of fered by the company include rubber, canvas, leather and plastic footwear. The company also markets apparel under the brand names of North Star, Power and Ambassador. MD of Bata Stores is Rajeev Gopalakrishnan. * Liberty: Liberty shoes ltd. is a leading leather shoes brand and is engaged in the manufacturing, supplying and exporting of the footwear’s. It is the only Indian leather shoe brand that occupies fifth ranking among the top shoes manufacturing companies in the world. * Action: The Action group is one of the Indias leading business conglomerates. The group commenced its operations as a source of footwear and its components in domestic and export markets. Action has consistently used COMPLETE FAMILY FOOTWEAR positioning and continues to use it. The company virtually makes shoes for the entire family- more precisely-for everyone- for all occasions. Action shoes, a 1000 crore division of trendy footwear, are the flagship company of Action Group. Action shoes is the market leader and the most renowned company for manufacturing performance sport shoes to semi-formal and formal footwear. Major Players Market Share Brands| Percentage (%)| Reebok| 34| Adidas| 28| Action| 9| Nike| 26| Others| 3| 3 26 9 28 34 Others Nike Action Adidas Reebok Trends in the Industry In this stage the big four, Nike, Adidas, Reebok and Puma and the others such as Bata and Liberty, the industry is experiencing hyper competition. We will discuss these trends in detail in our Phase-2 presentation. Market Analysis India has a large market for footwear and the brand loyalty is also growing. India is ranked the 4th  largest economy by GDP. We will analyze the market trends in depth in our Phase-2 presentation.